Post by The Big PINK One♥ on Sept 21, 2007 14:11:15 GMT -5
I think that this new label is certainly contemporary. Personally for me, I like things to "look wrong"; abstract. Although I feel that none of these pieces are trully the epitome of ABSTRACT... its different and I love the variation of colors & textures used on some of the layered palettes.
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One brand here that seems a good bet to become a success with Western consumers is Bindwood, a teenage-targeted fashion label with plenty of pep, punch and panache.
The local Chinese equivalent of youth orientated, party-time labels like, say, Miss Sixty, Bindwood manages to combined bright hued grooving gear with hints and tints of Oriental imagery.
This unisex label presented its spring summer 2007 collection Tuesday night in the banquet hall of the mammoth Beijing Hotel, the main show space in the capital’s China Fashion Week.
Mixing up basketball, Americana and hippie motifs with Mandarin script and images of local butterflies, plants and flowers, Bindwood looked very contemporary.
Bindwood is the brainchild of designer Liu Yang, a former fashion academic who has been winning local prizes for the past decade here.
Liu Yang used plenty of international sportswear trends in his latest collection – chiffon and denim combinations in skirts and jackets, micro boleros with military motifs, tight culottes buttoned at the knee and pop appliqués strewn all over garments. His colors seemed spot on – lemon, azure, faded pink and light turquoise.
But though aesthetically modern, Bindwood’s own press releases do still read like Communist Party announcements. Consider the following sentence contained in its glossy handout: “By right of the intense consciousness and the advanced managerial experience Bindwood will create the astonishing achievement unceasingly, making “Bindwood” a (sic) eternal brand.”
So now you know.
